The Government's £8.5m fluffy 'physical embodiment of the workplace pension' is a doppelganger for actor John Goodman's larger than life character in children's movie Monsters Inc, say British workers.
Auto enrolment pension provider Smart Pension polled more than 500 British-based firms to ask them who the much-maligned Workie most reminded them of. The unanimous verdict was that shaggy blue giant James P Sullivan or 'Sulley' from Monsters Inc was the most similar to Workie, closely followed by popular peace-loving Gremlins character Gizmo. The Honey Monster from the Sugar Puffs classic advert was a distant third.
Will Wynne, co-founder and MD of high tech pension provider Smart Pension said: "The DWP is clearly going for the lovely, cuddly pension message with this friendly giant.
"While he might make you think of the loud but soft-hearted Sulley, it's interesting that the slightly more sinister Gizmo was a close second. Perhaps the unintentional message is 'don't let your workplace pension turn into a gremlin'.
"Whatever the rationale behind Workie, I'm confident he won't turn out to be "a complete waste of £8.5m of taxpayers' money", as one grumpy survey respondent put it!"
While the poll showed 13 per cent recognised that the Workie character represented workplace pensions, 14 per cent thought it was a kids' TV character or advertising products aimed at children and just under a third had no idea at all.
"I'd say 13 per cent is pretty good result considering it was only unveiled just over two weeks ago," added Wynne.
Other survey answers included bleach, washing powder and cheese.